Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
This form of advertising is know at CPA (cost per action). So it is with this investment thesis in hand that I head to LeadsCon this week (Tues & Wed) in Las Vegas. Think of the Amazon affiliate program where you’re paid if you help Amazon sell books (I think on average Amazon pays about 7% of sales).
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