Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
This form of advertising is know at CPA (cost per action). It’s still in stealth but plans to make announcements soon. I just checked his LinkedIn profile and it’s not updated so I’m guessing he’s still in stealth mode so I can’t talk about what he’s doing. Lots of great people there.
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