Cram Down Entrepreneur Finance Metrics 
The Next Web
SEPTEMBER 29, 2013
Howard Marks is a serial entrepreneur and Managing Director of LA tech accelerator StartEngine. You’re learning what the metrics that matter are, what your funnel looks like, and what actions you want your prospects to take. It should never be the financing event that dictates whether to shift or not.
Growthink Blog
MAY 23, 2011
The typical wisdom regarding the appropriate financing course for a new company goes as follows: 1. An entrepreneur starts a company in classic " bootstrap " fashion - with a combination of sweat equity and their own financial resources. It is driven by the following: • The Best Metric for the Health of a Company is Cash Flow.
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