Cram Down Entrepreneur Marketing Seed Stage 
Both Sides of the Table
APRIL 20, 2011
They chose the name First Round Capital because they thought capital would be deployed most efficiently at smaller seed stage rounds considering the cost to build an internet business had come down drastically. He also says it is important to be able to participate in follow on rounds so as not to get “crammed down”.
Rob Go
SEPTEMBER 2, 2014
This forces some level of intellectual honestly about one’s position in the market, and can push you to try to see around corners and respond. In a frothy market, rounds can get done in this way at pretty high prices (or valuation caps for notes) albeit with less value-added investors involved. Getting Crammed Down.
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