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Why Uber is The Revenge of the Founders

Steve Blank

None of this was law, and nothing in writing required this; this was just how these firms did business to protect their large institutional customers who would buy the stock. This required a repeatable and scalable sales process, which required a professional sales staff and a product stable enough that customers wouldn’t return it.

Founder 245
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The Ultimate Guide to Starting a Software Company

Up and Running

A description of the problem you’re solving for your customers, and your solution to the problem, which is usually your product or service. Also, make a bullet list of the marketing activities that will drive customers to your door. If you don’t yet have a team yet, list the roles you need to hire for. The business model.