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How can startups engage with Google?

VC Cafe

For many CEOs, competition with the tech giants an existential concern. A relationship with Google can take many forms, which I will detail in this post as a guide for founders exploring their relationship with big tech. Commercial – a data/tech/commercial partnership or client relationship.

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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. And when — if ever — do you need to hire your own full- or part-time, in-house dev to work on your website and applications?