What Businesses Can Learn From Donald Trump’s Email Marketing Failures
crowdSPRING Blog
JULY 18, 2016
The emails to Gale were among a wave of fundraising pleas inexplicably sent by the Trump campaign in recent days to lawmakers in the United Kingdom, Iceland, Australia and elsewhere. Failing to target your message to appropriate segments of your mailing list leads to poor ROI and may have a negative impact on your brand equity.
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