Remove Curation Remove Metrics Remove Software Remove Syndication
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Depending on which channels you use in your marketing, this might include: Newsletters; Blog posts; Company social media channels; Personal social media accounts ; Influencers; Company and industry podcasts; YouTube; Paid ads (Google and social media); Messaging apps; Syndication platforms. Marketing software. Measurement.

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From CRM to CXM: Walking the Customer Journey

Venture Chronicles

CEM/CXM: SOFTWARE OR STRATEGY. The criticism that CEM is a business strategy more than a product category holds a lot of water, but with few exceptions the entire enterprise software category reflects business strategies that are enhanced by technology? First let us take a look at this thing called CXM really is.

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Marketplaces are Eating Firms (Unedited)

A Crowded Space

If software is eating the world , then marketplaces are one of the agents of destruction. And yes, AngelList syndicates are trying to kill VC firms. However, in many new marketplaces, there is a much higher degree of vetting and curation of the suppliers, and therefore the company is guaranteeing the quality.

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Mass Relevance Launches with Funding

Austin Startup

“I have been very surprised at Austin’s strength in “IT consumerization&# – ideas that combine business software value with consumer internet distribution ideas,&# he said. The future is in finding relevance, curating for context, and syndicating this to the right audience at the right place.

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