Remove Customer Development Remove Deal Structure Remove Marketing Remove Naming
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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

They’re well aware of the conventional VC bias against funding companies which externally develop their technology, but they do have relevant skills. Currently, I think the following points should be considered: The optimal structure is one that equalizes the contributions of the development shop and investors.

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Piercing the Corporate Veil of Sweat Equity

grasshopperherder.com

All names redacted.). It’s often made worse because some clever people like to name the corporations very similarly. The “name every corporate shell almost the same thing” is an incredibly common convention that makes just talking through the equity split confusing. Name (required). Marketing (1).