Customer Development Deal Structure Product Revenue 
David Teten
OCTOBER 1, 2015
I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. An intrapreneur is the extreme; usually an intrapreneur’s employer owns 100% of the new business that she creates.
grasshopperherder.com
SEPTEMBER 24, 2011
I think it’s difficult, if not impossible, to value a pre-revenue company with any reasonable accuracy. The company did have some revenue and paying users, but not enough to make any judgement on the company’s future prospects. The company with all the revenue is Company C. Top 3 Ways to Fail at Customer Development.
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