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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Invention Risk - Click to Enlarge For companies building web-based products, product development may be difficult, but with enough time and iteration engineering will eventually converge on a solution and ship a functional product - i t’s engineering, not invention. The real risk in markets like Web 2.0

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Product design debt versus Technical debt

andrewchenblog.com

Coupled with A/B testing, customer development, and thinking through business problems in a scientific, hypothesis-driven way, you end up with a powerful cocktail of techniques to build a modern startup in the most iterative way possible. However, there’s the other side of the coin, which is the product design.