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Getting out of the building…by staying in the building!

Steve Blank

understand who their core and tertiary customers are, and the sales and marketing process required for initial clinical sales and downstream commercialization. identify financing vehicles before you need them. This user/customer-centered approach is a huge step in the right direction in the life science/health care commercialization.

San Diego 261
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Entrepreneurs are Everywhere – Show No. 16: Wayne Sutton and Dave Kashen

Steve Blank

…The features didn’t match what ultimately the customers would buy or wanted. — Wayne set his sights on entrepreneurship when he was a teen, working in the tobacco fields of North Carolina: I remember working in the tobacco field one morning. If you can’t hear the clip, click here. It was maybe 100 degrees.

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Entrepreneurs are Everywhere Show No. 3: Frank Rimalovski and Frank Sculli

Steve Blank

” … In ’92, the country was in a recession and none of the West Coast companies were coming to North Carolina that year, so I made a point of every free moment I had I’d go to the library and I would read rags like Info Week and PC World and learn about the industry through that. . I was like, “Oh, my God.