Customer Development Fractional VPE Marketing Part-Time VPE 
Steve Blank
OCTOBER 5, 2009
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. The Consultative Sale Our sales guy then quietly asked if there was any way we could help them. Help them?!!
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Startup Lessons Learned
SEPTEMBER 30, 2008
So I initially gravitated to the CTO title, and not VP of Engineering. Instead, they find options and can communicate them to everyone in the company. Find the 80/20 - this was my favorite part of the job. I mean, have you seen other people? They might do anything ! But along the way, something strange happened.
Startup Lessons Learned
DECEMBER 7, 2008
As a last disclaimer, please consult the definition of the word hacker if youre not familiar with the controversies surrounding that term.) Its common to find a hacker at the heart of almost any successful technology company. Even with the highest standards imaginable, theres no way to hire just genius hackers. Just change it.
www.women2.org
MARCH 8, 2012
Published on: July 13, 2011 Posted By Angie Tags: Elizabeth Knopf , Finding A Co-Founder , FounderDating , Sorced , Technical Co-Founder , Tips & Tricks. After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development.
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