Customer Development Fractional VPE Startup Vertical 
Steve Blank
OCTOBER 5, 2009
I had last been in Chapel Hill on a winter’s day in 1986, traveling with the VP of Sales of our new supercomputer startup, Ardent. We were on the University of North Carolina campus to meet with Fred Brooks and Henry Fuchs. We were sitting in our cheap hotel room when the phone rang.
Steve Blank
JUNE 25, 2009
The Consultative Sale Our sales guy then quietly asked if there was any way we could help them. The VP of Engineering says, “well we don’t have the resources or time, and as long as you know we could build better computers then you guys, why don’t you tell us the details about your computers.” Help them?!!
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