Customer Development Internet SEM Silicon Valley 
Startup Lessons Learned
NOVEMBER 7, 2008
Dont worry about selecting particularly good keywords, if youre new to SEM. If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customer development is in order? What is customer development? I used to use $.05,
Startup Lessons Learned
MARCH 13, 2009
Do some Customer Development instead. Here was our experience at IMVU, which I have seen replicated at many other consumer internet startups. We did alienate and mis-position to our early customers. Dont chicken out and do a closed beta; get real customers in through real renewable channels. Help you raise money.
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