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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

While the last post was titled “ You Know You’re Getting Close to Your Customers When They Offer You a Job “, this post should probably be titled, “You Know You’re Getting Close to Your Customers When You Offer Them a Job.&#

Engineer 214
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Ardent 1: Supercomputers Get Personal

Steve Blank

A Phone Call After I left MIPS Computers I was in New York tagging along with a friend (a computer architect whose products at Apple a decade later would change the shape of personal computing) who was consulting for a voice recognition startup. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. So their management teams were insisting that they OEM (buy from someone else) these products.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. Instead, they find options and can communicate them to everyone in the company. Find the 80/20 - this was my favorite part of the job. Whats one thing a brand-new first-time CTO could learn from them? I mean, have you seen other people?

CTO 168
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Lessons Learned: The hacker's lament

Startup Lessons Learned

In a few cases, they are clearly smart people in a bad situation, and Ive written about their pain in The product managers lament and The engineering managers lament. Its common to find a hacker at the heart of almost any successful technology company. The "just fix it" mentality is counter-productive here.

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Women 2.0 » FounderDating: How I Found My Co-Founder

www.women2.org

Published on: July 13, 2011 Posted By Angie Tags: Elizabeth Knopf , Finding A Co-Founder , FounderDating , Sorced , Technical Co-Founder , Tips & Tricks. After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development.