Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

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Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Bring your questions.

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Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 15, 2008

That green button was part of a customer flow, a series of actions you want customers to complete for some business reason. If its part of a viral loop, its probably trying to get them to invite more friends (on average). Why did customers like your change so much that they didnt change their behavior one iota ?

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Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. Not many customers ever browse the app directory or search for specific apps - they dont have to, they find out about apps by being invited by a friend.

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Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

SEPTEMBER 29, 2008

Either way, you would have been better off focusing your split-test on high level metrics that measure how much customers like your product as a whole. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? April 23, 2010 in San Francisco. Bring your questions.

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San Francisco Lean Continuous Deployment DC 68

Startup Lessons Learned

DECEMBER 7, 2008

Each experiment is like a little mystery, and if you can get into a mindset of open-mindedness about the answer, the answers will continually surprise and amaze you. A few days ago I open-sourced a framework for split-testing, A/B testing or continous optimization. April 23, 2010 in San Francisco.

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