Lessons Learned: The App Store after the gold rush
Startup Lessons Learned
OCTOBER 7, 2008
Acqusition competition is how new apps get new customers. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Do you have a way to notify them by SMS or email when something notable happens? Or if your lifetime value is high enough, you can just keep spending on SEM.
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