Customer Development Reference Software Engineering Venture Capital 
Steve Blank
MAY 11, 2009
Unintended Consequences – Video Editing As these boards are flying out the door, one of the software engineers at SuperMac got to thinking about what did you do with video once you did get it into a computer – so he wrote the first Quicktime-based video editor which we called ReelTime. Adobe renamed ReelTime to Adobe Premiere.
Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” One of the specific requests from our chip architects was to find out whether customers would want the chip to have data stored as big-endian or little-endian.
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