Customer Customer Development Fractional VPE Marketing 
Steve Blank
JUNE 25, 2009
Twenty eight years ago I was the bright, young, eager product marketing manager called out to the field to support sales by explaining the technical details of Convergent Technologies products to potential customers. These companies would take our computers and put their name on them and resell them to their customers.
Steve Blank
OCTOBER 5, 2009
It was the best of times, it was the worst of times Ardent would be my third technology company as a VP of Marketing (Convergent Technologies and MIPS Computers were the other two.) I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” It would be the company where I actually earned the title.
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Startup Lessons Learned
SEPTEMBER 30, 2008
When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. So I initially gravitated to the CTO title, and not VP of Engineering.
Startup Lessons Learned
DECEMBER 7, 2008
As a last disclaimer, please consult the definition of the word hacker if youre not familiar with the controversies surrounding that term.) Even if, in a previous life, you were a world expert in some functional specialty, like in-depth market research or scalable systems design, the compressed timeline of a startup makes it irrelevant.
www.women2.org
MARCH 8, 2012
After quitting my job and starting Sorced , I spent a few months validating my business concept by creating the product mockups and doing customer development. Prior to Sorced, Elizabeth worked in business development at SecondMarket. She has consulted for a number of startups in the mobile, Saas, and consumer health spaces.
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