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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Ability to up-sell customers with related products. Capitalize on shared costs and common distribution.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

All this was done without damaging anyone’s credibility, or stealing customers. It’s very unusual for two competitors to have exactly the same strengths – in development, marketing, distribution, or customer support. Ability to up-sell customers with related products. Capitalize on shared costs and common distribution.