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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. All this was done without damaging anyone’s credibility, or stealing customers. Ability to up-sell customers with related products.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. All this was done without damaging anyone’s credibility, or stealing customers. Ability to up-sell customers with related products.