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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. However, your ultimate victory will be predicated upon your ability to economically deliver on the promises you make to your customers – a.k.a.

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