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Want to Know a Secret? Your Customers Do.

ConversionXL

It doesn’t serve demand; it creates it.”. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring. And yet secrets, it turns out, do make friends. Secrets form bonds.

Customer 108
article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

It doesn’t serve demand; it creates it.”. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. In fact, the secrets that have helped differentiate brands are far more enduring. And yet secrets, it turns out, do make friends. Secrets form bonds.

Customer 101