Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
It doesn’t serve demand; it creates it.”. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders. And yet secrets, it turns out, do make friends. The bond of a shared secret. Secrets form bonds. And the power of a secret requires that consumers know it exists.
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