Demand Differentiation Software Development White Paper 
Duct Tape Marketing
OCTOBER 5, 2017
Philip Morgan: I work primarily with self-employed software developers, so I’m going to pull an example from their world to make this super concrete, and hopefully it’ll be relevant for enough other folks in your audience. Then, the third really big factor is is there going to be demand in the market for what you do?
Software By Rob
AUGUST 18, 2010
If not, getting a lot of users who are not willing to pay and still expect free support as well, is very demanding and may affect the service you’re able to provide to your *real* users (who are paying). Business software is different and shouldn’t be treated in the same way as B2C. Do you need to differentiate more?
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