Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs
www.forentrepreneurs.com
FEBRUARY 2, 2010
What the sheet shows is that each customer is costing you $100 in just lead generation expense. To adapt to this, the new business models make use of a variety of techniques described below: Extensive use of the web to drive lead flow. For example: Create demo videos that answer every likely sales question.
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