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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Localization of the AppStore metadata (name, description, keywords, screenshot text) yielded the best instant boost in downloads, while localization of the app’s UI makes for a better user experience and increases engagement. A tip from our dev team: don’t hard-code strings in your app. What a splurge! You get the picture.

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