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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. What hobbies do they lean on to pass the time or fulfill a passion? On-metadata vs. off-metadata factors.

Metadata 121
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How To Start and Grow Your SEO Business — 2021 Guide

Up and Running

Due to this relative lack of speed on SEO’s part, it can be difficult to make the case for it, but leaning on data can help. Optimize page titles, meta descriptions, and URLs: metadata is essential for targeting local keywords. These appear first in local search results, so it’s important your client’s listing is complete.

SEO 147
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. In the Lean Startup world, this is called customer development. But it is not routine.

Metrics 156
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An SEO Crash Course For Entrepreneurs

YoungUpstarts

Stay up to date with news straight from Google, lean on blogs to disseminate tech speak, and track your website stats to craft your strategy. After you build a clear, functional website, optimize the metadata for SEO. Basic SEO principles will get you started, but it takes a committed effort to stay atop search rankings. The Basics.

SEO 150
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Beyond the Buzzwords: Learn How to Develop Your Writing Voice

Duct Tape Marketing

And then you can lean into that part of your natural human communication skills. But I just would be really careful about asking it to write for you, John (20:42): Have it write metadata on your webpages all day long. Is this what the reader needs from you in this situation? I mean, what does the reader need? Title tags, go for it.

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5 Ways to Start Using AI in Your Marketing Today

Duct Tape Marketing

However, AI is not going to process emotion, is not going to be able to process an opportunity, is not going to understand a gut feeling you have or relationships that it can lean on, and it's not going to replace strategic thinking. AI for Metadata and SEO Good SEO practice is a necessary process that takes time and effort.

SEO 88
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

This kind of metadata can really boost clickthroughs to your site. For example, marking up an article with the correct information can mean its search result includes not just the title, but the author’s name, a star rating, category, and more. Schema.org has a lot of Information on how to set up a schema document for your site.