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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

FEBRUARY 2, 2010

It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. These techniques are frequently referred to as the Low Cost Sales model, or as Sales 2.0. With certain complex products, this will need an on-site installation by a sales engineer, which sends costs through the roof.

Acquisition 103
Acquisition Cost Customer Entrepreneur 103
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Spolsky on Software on Both Sides of The Table

Both Sides of the Table

MAY 7, 2011

I loved every moment of our discussion other than the video angle, which I think I’ll be more particular about in the future. It helps with sales cycles because customers know that they can switch away if they so choose. Do you see product managers as a hindrance to software development? Pricing information.

Software Review 285
Software Review Software St. Louis API 285
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