What Does a Demand Generation Manager Do? (And How to Become One)
ConversionXL
MAY 27, 2022
Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. It’s their job to implement a holistic approach to growth that encompasses both marketing and sales and looks at every stage of the buyer’s journey. .
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