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Transcript of Tips for Attracting Local Clients

Duct Tape Marketing

For sure and especially if you think about you know, so many local searches are actually mobile and in an industry like food and beverage or even healthcare, two out of three or three out of four of those searches are happening on mobile devices. John: What do you think about the trend to blend organic and paid. David: Well, does it?

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How a Buyer (or User) Persona Can Improve Your Business

Up and Running

Buyer” and “user” personas are very similar, but the labels do help to differentiate the kind of persona you are creating. Maybe on their mobile phone? If your persona is a Portland hipster, they probably don’t drive a BMW—well, maybe they drive one that’s vintage and restored by hand, but not a new one. Is it noisy or quiet?