What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)
crowdSPRING Blog
DECEMBER 13, 2018
Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Avoid elements that are constrained to a specific medium (like mobile, or print) or don’t translate well across your customers’ languages and cultures. 2) Articulate your brand positioning.
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