Both Sides of the Table

MARCH 25, 2016

Storage is what’s known as “highly fragmented,” meaning easier for a new entrant to get traction if it could design a better product / service / experience. They literally can’t respond to our core differentiator. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

Startup 150

Startup Seed Money DC Software Review 150

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). At one company I work with it’s clear that our target user today is youth-oriented and middle America as opposed to 20-something and Silicon Valley or New York. Life goes on.

Early Stage 380

Early Stage Stealth Marketing Startup 380

Startup Lessons Learned

SEPTEMBER 22, 2008

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. How to listen to customers, and not just the loud.

San Francisco 167

San Francisco CPA SEM CTO Hire 167