Remove Differentiation Remove PR Remove Product Name Remove Public Relations
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Why Some Startups Win

Steve Blank

The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. No one had differentiated a startup job description from a large company job. The same was true for PR.

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15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. Thanks to Hilary Reiter, Redhead Marketing & PR. #5

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

With that brief, we pulled together a shortlist and Cherish stood out above the rest – I wanted my clients to feel so happy with our product that they would cherish their relationship with my agency. Thanks to Rebecca Oatley, Cherish PR ! #6- The name of my business is BlueIvy Communications. Cherish was born.

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