Steve Blank
MARCH 15, 2017
The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets. No one had differentiated a startup job description from a large company job. What I was hearing was a failure of management.
Hearpreneur
APRIL 3, 2016
The name of our company came from the name of our flagship product. Since we’re a mobile app company we wanted a product name that was short, easily remembered, non-controversial and at least somewhat descriptive of the service. After throwing around some names we rejected we settled on making it an acronym.
Hearpreneur
MAY 9, 2018
It was a lovely tribute, but ultimately I decided that I needed to step in front of my company and put my own name on the door (plus, folks had a ton of trouble knowing how to pronounce the name). Then I went the traditional route of having my own name front and center, as Rebecca West Interiors. However, mine did come first!!
Expert insights. Personalized for you.
310 
Let's personalize your content