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Cash-strapped? How to pay for services with your startup’s equity

The Next Web

From Silicon Valley to Peoria, Illinois, cash-strapped startups look for inventive way to finance their business – often handing out equity to employees, consultants, vendors, and other service providers. Not to mention the fact that every time you compensate with equity, you dilute your own ownership of the business.

Equity 116
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How to Build a User Research Culture

ConversionXL

But your silo—whether product design or marketing or web development—isn’t the only one that needs or benefits from a user research culture. The finance team understands that content customers are less likely to churn and destabilize revenue flows. 5 steps to create a user research culture from the ground up.

Design 111
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you believe in it – then finance whatever you can yourself. However, i need a technical person (web developer) who can bring my vision to life. I am trying to target potential customers (web developers) with ads on Facebook but I’m getting zero click thrus. Other sources of capital. What/How should I do?