What you have to know about conversion optimization
ConversionXL
NOVEMBER 4, 2011
Technically you could also do A/B/C/D etc testing, but the more versions you test at the same time, the more time it takes for you to know which one is the best. Marketing Experiments recommends you test your value proposition via PPC ads first, and only then test the winning versions on your landing page: Images from Marketing Experiments.
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