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2011 Consumer Internet Predictions

Lightspeed Venture Partners

DECEMBER 3, 2010

Before I try gazing into my crystal ball to see what 2011 will bring for the consumer internet industry, let me first see how I did on last years predictions: 1. The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough.

Internet 114
Internet eCommerce Advertising Flash 114
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Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

MAY 27, 2015

The best we could think about RM+RP+RT is what Direct Marketers (people who sent you all those letters in postal mail!). The internet today is a fundamental paradigm shift. Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! < < /A > ]. Cookies are all we need!

Analytics 60
Analytics Marketing Mobile Audience 60
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