Both Sides of the Table
AUGUST 3, 2009
LA not only produced the obvious – MySpace – but also created the whole category of sponsored search (Overture), AdSense (Applied Semantics), Local Search (City Search), comparison shopping (PriceGrabber, Shopzilla) and lead generation (LowerMyBills). Mark Suster, QD3, Brian Solis, Chamillionaire, Ian Rogers, Brian Zisk.
Duct Tape Marketing
APRIL 24, 2012
Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.
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