From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. On the operational aspects, 96% of members say it is easy or very easy to join the Fan Club and 92% say the checkout process is fast or very fast. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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