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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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If you haven’t already subscribed yet, subscribe now for. Other than a second-rate musician, “Cisco” is descriptive of nothing, offering no hint as to the company’s initial core competency in router design and development. Smucker’s grew from a family-owned, small Midwestern business into a $4 billion, global enterprise.

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