Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
When at Ikea and picking up your yellow shopping bag, there’s a bunch of items that have a low price (candles, napkins, etc.) On Booking.com, they highlighted the copy “Free” with green to make it more prominent, ran a test, and ultimately, increased the conversion rate. The visual cue of a shopping bag is another example of a nudge.
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