Digital Elite Camp 2019 Recap: Takeaways from Every Speaker
ConversionXL
JUNE 19, 2019
On Booking.com, they highlighted the copy “Free” with green to make it more prominent, ran a test, and ultimately, increased the conversion rate. Using events to calculate form completion rates—how many people clicked on the form vs how many submitted it? They redesigned the sign to make it stand out. What’s the digital equivalent?
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