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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model. Steve Blanks 30 years of Silicon Valley startup advice.

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The Ultimate Guide to Starting a Software Company

Up and Running

This is the simplest version of your product minus the frills and frosting. It’s a particularly popular strategy in the world of product development and is used to quickly and quantitatively test a product or a product feature. You can learn more about the agile development methodology on Version One’s site.