Marketing the Viral Effect and Not-for-Profit Gold
crowdSPRING Blog
MARCH 11, 2012
It took them 8 years of work to shoot, edit and distribute the film, but in the past week, it has turned Kony into a familiar name to tens of millions of people around the world. Some questioned whether the effort was over-simplifying the situation and others pointed out that Kony was no longer in Uganda.
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