Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You
infochachkie.com
DECEMBER 5, 2011
Hands-on startup advice for emerging entrepreneurs. Once GoToMyPC became a highly successful product, we renamed DesktopStreaming “GoToMeeting,” but not before DesktopStreaming had generated over $30 million dollars of revenue. If we had named the product BuddyHelp, we probably would have generated a comparable amount of revenue.
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