10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)
ConversionXL
OCTOBER 2, 2018
In contrast, positive framing, while generating less early-stage interest, made decision-making easier. In the late cognitive stage, it also generated a perception of greater product value based on higher expectations for future performance. Read the full study here. As their title suggests, the answer was no.
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