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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul ! #9-

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How To Get Past Buzzwords And Make Better Hires

Transformify

Think of it this way: If all your software engineers are Stanford computer science majors, they’ve all taken classes from the same professors, completed the same problem sets, and been trained to think in much the same ways. After all, we want employees to be productive right out of the gates.

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