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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. It wasn’t that I had somehow inherited dumb employees. In our case, the mission of the company was to sell $25 million of product with 45% gross margin. I wasn’t surprised.

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The Secret Sauce Of Start-Up Success

YoungUpstarts

Can a competitor’s product name be easily substituted for my company’s brand? Meaning, if you branded your company’s product/service with that of your competitor’s, would the customer notice a difference? Don’t settle for the “good enough” employee. Get the right team in place. Do the proper leg work to get the best.

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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark.

Hiring 133
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Nuts & Bolts of Intellectual Property for New Startups

Gust

Most traditional, bricks-and-mortar businesses have substantial, often enormous hard assets, such as raw materials and supplies, work-in-process, inventory, manufacturing equipment, real estate and more, as well as armies of employees. Tech startups are at the other extreme. Instagram is a textbook example.)

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How To Get Past Buzzwords And Make Better Hires

Transformify

After all, we want employees to be productive right out of the gates. Want to build a project around product name recognition and customer loyalty? YOU’RE NEVER JUST HIRING FOR RIGHT NOW. It’s tempting to hire candidates who can solve your immediate needs. Hire that all-star marketing Ph.D.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. When selecting your company and product names, consider the following: Uniquely Familiar. Intuitive URL. Avoid Hyphens.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I had three goals: match the name for the intended industry and make the name easy to remember. Most important, knowing this product was first of its kind in the industry, the goal was to make the products name as important as Klennex is to any tissue. Kimberly Urosek. Thanks to Kimberly Urosek, Kin-Soul ! #9-

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